Roop Mukhopadhyay

I'm an Entrepreneur & Brand Strategist with over 22 years of experience in Business Consulting, Consumer Marketing, Digital Transformation, and the Advertising Industry focussed on FMCG, Automotive, BFSI & Technology businesses.

VIEW MY WORK

Philosophy

I'm an avid explorer of human behavior and passionate about brand building, creativity, strategic planning, leadership, innovation, and the open web.

I advise companies and brands on what they should stand for and how they should behave and innovate in order to thrive in the connected world.

Work Experience

Managing Director - The Thinking Machine Asia

Jakarta, Indonesia (Jan 2013 - till date)

Regional Strategic Planning Director - McCann Worldgroup

Jakarta, Indonesia (Aug 2011 - Dec 2012)

Strategic Planning Director - Contract Advertising (WPP)

Mumbai, India (Oct 2009 - April 2011)

Strategic Planning Director - Ogilvy + Bates CHI & Partners (WPP)

Paris, France (Mar 2006 - Sept 2009)

Strategy Planning Manager - TBWA/ India

Bangalore, India (Feb 2004 - Feb 2006)

Account Manager - Dentsu India

Bangalore, India (Aug 2000 - Dec 2003)

EDUCATION:

Bachelor of Science (BSc), Physics - Calcutta University, 1999
Indian Council of Higher Secondary Education (ISC) - Holy Home School, 1996
Indian Council for Secondary Education (ICSE) - Don Bosco School, 1994

LANGUAGES:

English (Native),
Hindi (Native),
Bengali (Native),
French (Proficient),
Bahasa Indonesia (Proficient)

Skills & Achievements

Business: Multi-disciplinary Team Leadership, P&L, Business & Marketing Consulting and Strategy, Agency start-ups, Technology Start-ups Marketing Strategy, Growth & Innovation.

Marketing & Brand Building: Brand Building, Brand Architecture & Portfolio Management, Brand Development, Brand Promotion & Events, Category & Product Management, Co-brand & Private Label, Innovation, Integrated Marketing Communications Planning, Brand Strategy & Communication Planning, Programmatic and Media Planning, Digital and Social Media Marketing, Shopper & Retail Marketing, Channel Planning Strategy.

Technology: ERP, SAP, Salesforce, Google Marketing Suite, Google Analytics 360, Facebook Marketing, UI/ UX, Product Development, Healthcare-tech, E-commerce, CRM, Digital Marketing, Digital Transformation, E-Commerce, Email Marketing, Digital Asset Management, Digital Strategy, Digital Transformation, Lead Generation, Big Data Analysis, SEO/ SEM.

Consumer Marketing: Consumer Strategy, Consumer Research, Consumer Insight, Consumer Segmentation, Consumer Experience Mapping & Design, Consumer Journey, Consumer Innovations, Customer Experience Design, Behavioural Analytics, E-commerce Marketing, Shopper Insights, Trend-spotting.